Read: Personalities in city marketing

Who are the decision-makers behind a city brand? How is their team structured and what approaches do they take in city marketing?

The new compendium “Personalities in City Marketing” answers these questions.

"City marketing is an original task of the city. It is now aimed much more at the residents' target group and is not limited to external target groups," says Bernadette Spinnen, federal chairwoman and spokeswoman of the Federal Association of City and Urban Marketing Germany, in an interview with "Public Marketing".

This statement makes it clear that city marketing is a highly professional task these days. A task that lies in the hands of proven experts.

The special edition “Personalities in City Marketing” now provides marketing managers, communication professionals and consultants with all contact and background information on more than 80 German city marketing organizations.

The comprehensive reference work, which will be launched on November 15, 2021, is published by “New Business Verlag”, Hamburg, under the brand umbrella of “Public Marketing”.

The trade magazine, which focuses on marketing and communication in the public sector, is a specialist in the field of city marketing.

The personal portraits are accompanied by articles on relevant parameters in city marketing. The most important associations in city marketing are presented - the Federal Association of City and Urban Marketing Germany, the German Association of Cities and the foundation called Living City.

The special edition “Personalities in City Marketing” can be purchased individually at publicmarketing.eu/sonderausgabe for 49 euros plus VAT and shipping costs.

Shots Magazine / © Photos: Donny Jiang, Unsplash (1), New Business Verlag, Public Marketing (1)