Porsche Digital’s company builder “Forward31” is developing a digital platform business together with the “House of Beautiful Business”.
The startup of the same name offers an experience-based program for companies and thought leaders. In the future, they will have the opportunity to discuss innovative business models and develop their own projects there.
The focus is on virtual and physical experience formats that provide impetus for the development of the organization as well as personal development.
Key topics include the future of work, diversity, ethical use of technology and the development of sustainable business models.
“The limits of traditional business models, management practices and corporate cultures are becoming increasingly clear. We therefore urgently need new ideas and approaches,” says Tim Leberecht, co-founder of the “House of Beautiful Business”.
And he continued: “We find important impulses for this above all at the interface between business, technology, science and art. With our platform, which focuses on intellectual as well as emotional experiences, we create space for new thinking and action.”

The founders of the House of Beautiful Business, Tim Leberecht and Till Grusche.
Users gain access to the platform through membership or customized partnership programs. These include digital content as well as on-site events.
In addition to an annual festival held both in physical and digital spaces, exclusive dialogue formats with leading thinkers and experts are available. Regular publications, as well as video and audio content, support the concrete development and implementation of ideas.
"Spending valuable time with inspiration is a new luxury for many people," explains Christian Knörle, Head of Company Building at Porsche Digital. "We are delighted to be able to build a digital platform for this together with the two founders Till Grusche and Tim Leberecht."
The start-up “House of Beautiful Business” is an experience-based, global ideas factory and platform. The company builder “Forward31” is a business unit of Porsche Digital GmbH.
© Photos: Porsche Digital GmbH
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