Online PR is easy, efficient and time-saving. Online PR can also help you improve your website's Google ranking and get you into the top list of organic search results.
The new book “Effective Online PR” by Sonja Ulrike Klug helps with this.
Self-employed people and companies need a high level of visibility on the Internet if they want to find interested parties for products and services, if they want to gain contacts or leads for newsletter subscriptions, guide users to a blog or a YouTube video, or encourage them to book an event.
All of this is possible with online PR. In the past, in order to do public relations, you first had to build up many contacts with journalists and the media and then create a large “press distribution list”.
The Internet radically simplifies public relations and multiplies visibility: press releases can be distributed automatically via a variety of portals without a distribution list, without having to know the names of contacts or media beforehand.

Sonja Ulrike Klug
Effective online PR: More visibility and greater reach for your offers on the Internet
208 pages | 19,90 euros
ISBN 978-3-9810-2456-2
You reach the target group for your offers directly and the success is measurable. Sonja Ulrike Klug reveals how to define keywords, what length an optimal press release should be and many other things in the guide "Effective Online PR".
The author shows in a practical way and with the help of examples how you can go about becoming better known on the web through press releases, achieving more visibility and a good ranking in the organic Google ranking.
“Effective Online PR” is available as a paperback and as an e-book from amazon.de or directly from info@buchbetreuung-klug.com.
© Photos: Firmbee.com, Unsplash (1), Dr. Sonja Ulrike Klug, buchbetreuung-klug.com (1)
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