Pepe Jeans lets the celebrities loose in London

Popular Bollywood actress and entrepreneur Kriti Sanon was recently spotted at the British Grand Prix at Silverstone Circuit, where she impressed the spectators with her stylish appearance.

Kriti Sanon, who is writing her own story as the first brand ambassador of Indian origin for Pepe Jeans, is in the Fashion-Focus of the new autumn/winter campaign called “Very Pepe”.

That's what it's about

Together with British top model Oliver Cheshire, she represents the collection, which combines the brand's British heritage with modern style.

The campaign, which runs in two phases, first celebrates Pepe Jeans' denim heritage. In bright contrast to the iconic red London phone boxes and post boxes, denim looks are presented in the streets of Portobello.

The second phase celebrates life in West London, with casual yet elegant outfits in front of the classic black taxis and the elegant white facades of Notting Hill.

Background

The Fall/Winter 2024 collection combines contemporary fashion with traditional elements. Highlights include a dark blue washed retro jumpsuit for women and a sustainable denim set for men, consisting of a regular-fit jacket and loose-fitting mid-rise jeans.

The collection is complemented by classic trench coats, leather biker jackets, checked wool coats and floral London dresses.

Versatile shirts and knitwear complete the look and combine perfectly with the brand's signature denim.

announcement

According to the manufacturer, there will now be exclusive experiences in selected Pepe Jeans stores to mark the launch.

Interactive displays invite visitors to explore the collection more closely and experience the special combination of tradition and modernity…

Sierks Media / © Photos: DenisMArt, de.depositphotos.com (1), Pepe Jeans London, Danny Lowe (1)