Pure aesthetics in the lingerie shoot

Briefly blogged: For an upcoming PR campaign in 2017, I took part in a lingerie shoot for a fashion label.

A totally unreal setting: Outside, temperatures are minus two degrees – and inside, the models walk through the production of the Berlin location lightly dressed and in summery lingerie and underwear.

Pure aesthetics in the lingerie shoot

But that's just how it is when content is pre-produced for new campaigns. Besides the workflow – and the input expected from the client – ​​a shoot in this area is naturally about capturing visual details.

After all, the main thing is pure aesthetics, so that the label's lingerie can be perfectly staged with the models. And if mood and product images for the online shop are also pending, such a production can take a whole two days.

Pure aesthetics in the lingerie shoot

Unfortunately, I am not allowed to post smartphone photos here (yet) due to the brand's recognition value, only a few harmless impressions in black and white.

In any case, I am looking forward to the campaign and can hardly wait to be a part of the fashion label’s PR in the new year.

Photos: sierks.com