Collection by Volkswagen Lifestyle – Homage to the GTI cult

Volkswagen celebrates the latest GTI collection, which is now available in the VW Lifestyle online shop and at authorized dealers.

The collection, which was presented at the GTI Fanfest in Wolfsburg, includes a variety of items such as hoodies, T-shirts, caps, bags and keychains, all featuring the unmistakable GTI logo. GTI lifestyle embody.

Peter Jost, spokesman for the management of Volkswagen Zubehör GmbH, explains the connection between the collection and the classic GTI vehicles.

He says: “We have incorporated numerous well-known elements and structural features from the GTI vehicle into the design of the clothing and accessories.”

The iconic GTI colors of red, black and white as well as typical design elements such as the honeycomb pattern, red decorative stitching and the checkered “Jacky pattern” of the seats are reflected in the new collection.

The team is particularly proud of the collaboration with Volkswagen design chief Andreas Mindt, who contributed exclusive vehicle sketches for the collection, which now adorn the fans' T-shirts.

The history of the GTI dates back to 1976, when Volkswagen established a vehicle class with the Golf GTI that combined sportiness and everyday usability.

The GTI quickly developed into an icon that impressed not only with its performance but also with its striking design.

With the new collection, Volkswagen expresses this heritage and offers fans the opportunity to integrate a piece of GTI history into their everyday lives.

Sierks Media / © Photos: Volkswagen